GDPR – “Forget Me” Endpoint

A new GDPR-compliant “Forget Me” endpoint will be introduced, allowing merchants to remove customer data upon request. The endpoint will trigger an event that can be used to build integrations with external systems, ensuring that customer data is deleted consistently across all connected platforms. The functionality will be accessible via API and within the Merchant Portal.

Value / Impact:

This feature strengthens Brink’s compliance with GDPR regulations and simplifies data privacy management for merchants. It enables automated and verifiable customer data deletion workflows, reducing manual effort and minimizing legal and operational risks related to data handling.