User Management 2.0

Brink Commerce is reimagining the Merchant Portal to become the central hub for daily operations, administration, and analytics. This initiative introduces granular role management, streamlined dashboards, and self-service capabilities, tailored to support growing merchant operations while enhancing usability and security.

Impact:

The new Merchant Portal will improve operational efficiency, access control, and customer experience by providing role-based access, purpose-built dashboards, and feature flexibility. It ensures that each user group — from CX to system administrators — has access to the tools they need, without unnecessary risk or complexity.

Key Benefits:

Granular Role Management:

• Define fine-grained access levels tailored to merchant functions:

• Super User – Full control, including feature toggles

• CX Admin – Access to orders, deliveries, and returns

• Ecom Admin – Access to campaigns, discounts, prices, and products

• System Admin – Manages integrations, configurations, and API clients

• Read Only – Non-editable access across dashboards

Role-Based Dashboards:

• Operations Dashboard – For CX tasks: order, delivery, compensation handling

• Order Dashboard – For ECOM tasks: campaign, discount, price, product management

• System Dashboard – For technical users: integrations, API clients, configurations

User Experience Enhancements:

• Interactive onboarding and contextual tutorials

• Clean, role-specific UI tailored for both advanced and new users

Enterprise-Grade Access Control:

• Support for Single Sign-On (SSO) to meet enterprise security standards.

• Reduces access risk for merchants with many users